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Ford to Lower Prices and Boost Mach-E Production

Ford has announced that it will significantly increase production of its Mustang Mach-E this year to reduce customer wait times and take advantage of the streamlined costs to reduce prices across the board.



The updated pricing is part of management's plan to keep the electric vehicle (EV) competitive in a rapidly changing market and to strengthen Ford's position as the #2 EV manufacturer in the US. Prices for the Mustang Mach-E vary by trim level and performance package, starting at $45,995, down $900 from the previous price.

Following recent price cuts by Tesla, Ford CEO Jim Farley has set his sights on unseating Tesla as the top seller of EVs. The price reductions for the Mustang Mach-E vary by trim level and performance package, with the Mach-E GT with extended range now going for $63,995, a $5,900 reduction from the previous price. "We are not going to cede ground to anyone...we will continue to push the boundaries to make EVs more accessible for everybody,” said Marin Gjaja, CCO of Ford Model E. Ford shares were down 2.56% in pre-market trading on Monday.


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